Earn Dollars - Not Carats
For Jewelers the best diamond was, is and will continue to be, the sold diamond.
Like most jewelers, you are not in business because you love the art of jewelry and you want to promote your creations to the masses. You are in business because you want to provide your family with an above decent living standard. And every diamond you sell, no matter its size or quality adds to your goal of a better life.
Right you are.
Like most jewelers, when you are creating a diamond piece, you order more diamonds than you really need. In the past it might have been a good idea, the margins were high and you could earn your living and at the same time invest in your diamond inventory.
Times have changed, big time.
Today every hard earned dollar counts, and very few independent jewelers can afford the luxury of stocking diamonds that they are not going to use in the immediate future.
The problem is that diamond suppliers are motivated to sell entire parcels of diamonds. There's a conflict of interests and often the diamond will give you an extra discount to up your order, if the discount is high enough the dealer will win.
Here's the problem, if he wins, you lose. You don't lose money because you're getting the extra diamonds at a steep discount, but you are losing in something far more important than profit, you are losing in cash flow.
Staying in business consists of:
- 20% Profit
- 80% Cash Flow
P.S. The majority of companies that fail, do it, not because of weak profits, but because of weak cash-flow.
Take this entire quote, cut it, enlarge it and hang it up on your wall.
Wouldn't it be great if you could buy, only what you really need NOW?
Sort of like you would order every Thursday afternoon the diamonds you need, and only exactly what you need, for the following week, have them on your desk Monday morning.
And since you are ordering only what you need, you'll only pay for those diamonds that you really need. All the rest is profit in your pocket. Positive Cash Flow.
Every diamond you buy - is sold.
So when you earn, you earn dollars and not carats.
No more leftovers. No more useless inventory. No more money invested in diamonds that could remain in your safe till you retire.
Only Cold Delicious Cash.
No, you're not dreaming, and I'm not kidding.
That's how you are going to buy your diamonds in the future, in the very near future.
This is our commitment.
Any size - Any quantity - Most Qualities - Meticulously Calibrated
Ordered on Thursday - Delivered on Monday - All over the US